The Basics:
I'm working on a two phase plan for starting my own business in the craft/art industry.
I envision a place where people can find inspiration, instruction, supplies and a work space to also perform up to their creative potential. It will also provide a forum and place to share, sell and promote their own artwork and skills through gallery shows, trunk shows and classes.
The first phase will be web-based. I want to provide a portal through which customers can find a quarterly e-zine full of free patterns, articles, and tutorials covering an eclectic mix of art media and crafts. There will also be an online store where readers will be linked from the e-zine directly to the products and supplies featured in that issues articles and patterns. The store will also include a pattern and bookstore. The last segment of the web-site will be the Artists' Gallery and Readers' Gallery. There will be monthly Featured Artists from a variety of segments of the arts and crafts world displaying their work along with an Artists' Profile and interview on the podcast. The featured artist can sell their work in this gallery for their featured month with a small commission going to My Eclectic Mess. The Readers' Gallery will feature an ongoing collection of reader submitted photos of completed projects from e-zine patterns and articles.
The second phase will be a bricks and mortar retail space. Here I will continue the same basic premise of the website with the addition of classroom and studio space for customers to come in a use for parties, Scout field trips, Girls-Night-Out activities, and for classes and artists' workshops. The retail space will also have an area for monthly or quarterly Gallery Shows. Each month or quarter will feature a new up and coming artist and include a "meet the artist" night/reception and the opportunity for the featured artist to teach an Artist's Workshop class in the store.
I also intend to market a specific segment of the business to the "tween" and teen market. There will be a section in the e-zine written by and for the 8-18 year old crafter featuring patterns and designs targeted at them and their interests. When the bricks and mortar store is opened there will be Teen Craft Nights were teens can come and gather and engage in self-directed crafts with friends or individually. Birthday parties and Scout events will also be offered at the store where groups can come and have use of the space, instruction in a group craft project (using a store kit) and time for snacks. A large portion of the kit development will be aimed at this segment.
What I Need to Make This Happen:
What I will be doing:
Whew! That really seems like a lot when I see it all typed out. I've been gathering ideas in my head and in a spiral bound notebook for weeks now and it is kind of liberating (and scary) to see them all collated in one nice neat package. Please do me a big favor. Share this with anyone you know that may be interested on any level. I really want to keep with the theme of this being an eclectic gathering of creative minds. The more people that are involved from a variety of places and disciplines, the more successful and inspiring it will be. Spread the word, fan the fire. Thank you.
GOOD LUCK!!!!!!! I wish you the best!!! HOw exciting!
ReplyDeleteNice job on the plan!
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